The one thing I believe that anybody in any business needs to do to be successful, is to attempt to see things through the eyes of the consumer, the customer, the client. I really don’t think a whole lot of that is done in the real estate business today. For some reason, Real Estate professionals have instead tried to convince the public to think like them. Rather than giving the same amount of service for a lower price, companies today are instead offering gimmicky service ideas for a higher commission.
In my opinion, that is the wrong approach. What the people need and want today is good quality service for a lower price. Now there are some companies that will charge you a flat fee to put your house on the Multiple Listing Service. Those companies offer you no service, but they at least give you exposure on the MLS, which is certainly important. I am not offering that. I still believe in the importance of having a full service Real Estate agent to market your property and handle all of the particulars, so I highly recommend you stay away from those “flat-fee MLS” companies. What I am offering though is the exact same quality service that you would receive from any Real Estate professional, but at a lower cost.
First off, it is important to understand that in Tennessee, all commissions are negotiable. Most agents though, charge around 6%. That is 3% for the buyer’s agent, and 3% for the listing agent. If the listing agent happens to find a buyer themselves, a buyer that is not represented, that listing agent ends up getting the whole 6%. That’s $12,000 you are paying the agent to list and sell a $200,000 home. Do you think that is a good deal? I doubt you do. In fact, you almost never hear of a seller happy with the service he received for the price. He might be appreciative of the service, but certainly not the price. Of course it is imperative that any home listed offer 3% to a buyer’s agent. That’s why most For Sale By Owners are even willing to offer an agent 3%. Sure it is true that real estate agents are ethically bound to help their client, regardless of how much money they are to make, but let’s get real. We all know that to compete with the other properties in your area, it is critically important to offer 3% to a buyer’s agent.
So where am I going with this? Knowing that today’s consumer is looking for value, I am willing to list your home, and offer you the same quality service that you would get from any agent, at a 4% commission rate. That is 3% for the buyer’s agent, and 1% for me. Yes, I will list your house, spend money to market it, and do it all for the potential of only making 1%. Not only that, but if I bring a buyer myself that is not represented by another agent, I am willing to wave one of those percents and settle for only 3%. On a $200,000 home, that is a potential savings of $6,000. On a $400,000 home, you could potentially save $12,000. Am I crazy for offering this? Are other agents going to hate me for messing up their good easy living? Perhaps. But as I said before, to last in any business, you have to think like the consumer. And the fact is, consumers feel like they are getting ripped off when they pay 6% (assumption, all commissions are negotiable), regardless of how happy they are with their agent’s performance.
So rather than pay too much for the services of a competent Real Estate professional or pay a flat fee for absolutely no service, contact me. I will do the same thing other agent’s do and sometimes more, but unlike them, I will also be nice enough to let you keep a little money in your pocket.
So if you live in the Nashville, Pegram, Kingston Springs, Fairview, Burns, White Bluff, Ashland City, Dickson, Brentwood, Franklin or any other surrounding area in Middle Tennessee, contact me, that is unless you don’t like saving money.